Buying ‘cheap’ diamonds can prove expensive!

Always compare apples with apples – if it seems too cheap it could prove expensive.

Traditionally people looked to the four C’s of cut, colour, clarity and carat weight to determine a diamonds value. However there are at least two additional ‘C’s’ which also have an impact on a diamonds value, ‘certificate’ and ‘confidence’

There are certificates and there are certificates. Not all certificates are born equal, and some are better respected by the international diamond fraternity than others.

Confidence in the person selling you the diamond is also an extremely important factor. Usually if something seams to cheap there is a reason.

During the diamond purchase process, always make sure you are comparing apples with apples. At the very least make sure you compare all the six C’s across all the options available to you.

Finally once you feel you have a little more confidence consider gaining some understanding of the terms which appear on most respected certificates, like for example ‘cut’, ‘symmetry’, ‘table’, and ‘depth’ and so on.

About Buying Diamonds is a comprehensive guide explaining diamond characteristics like cut, colour, clarity & carat, as well as the different diamond shapes and types of diamonds. You can learn what to buy for your diamond jewellery needs such as diamond rings or diamond bracelets and how these grades will affect diamond prices. The process of buying diamonds online may be daunting to some, so throughout this site we offer advice and information on buying all types of diamonds including loose diamonds and wholesale diamonds and the reasons why you should always buy certified diamonds.